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Hey, look who's blogging
By John
Mostly boring PR type stuff (motorcycle safety? seriously?), but credit to 'em for having the insight to realize how effective blogs are as a communication medium. Generals Petraeus, Caldwell, Marine General Cartwright and now Admiral Willard -- that's an impressive roster of senior leaders who are using the new media to their advantage.
Notably absent is the US Air Force, easily the most inept of the services when it comes to messaging and public relations. I've got a piece in the pipes on how their incompetence on the PA front cost them their cut of the Joint Cargo Aircraft -- but that's a can of worms to be opened later.
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"Notably absent is the US Air Force, easily the most inept of the services when it comes to messaging and public relations."
One of my old NCOICs would blame that on McPeak. ;-)
Motorcycle safety was a big thing in the Hawaiian Islands... I don't think I could even get my base stickers without having gone through the MSF course at Schofield.
What the author has failed to include in his article, is the fact that the CSAF has a global distro list that includes all Active Directory OUs (in layman terms, he can email everyone in the AF).
Why blog when you can reach out and touch everyone you need to with one click?
USAF has a brand new CSAF, I'm sure he's still too busy to bother with a blog. 'sides, if I wanted to know if CSAF or CMSAF or Secaf had to say, I'd hit up the AirForce portal. They all post basically the same thing there.
The point, SSgt Metal and Curtis, I believe, is messaging out beyond your captive audience.
Beat me to it...blogging isn't about communicating with your service. It's about communicating with the American people, something the USAF has been abysmal at recently.
bingo @ John & Mike. No need to explain further.
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Oh great, another CPF staff officer tasked to do work that is not related to war fighting. Whose sole purpose in life is to make Satan Willard look good. And when Willard is done with him? He will be thrown under the bus the same way he's done with every other staff guy who worked for him.
Having lived through his reign of terror in both Norfolk and Japan-lets just say I'm not a fan. The list of people he has screwed over is long and distinguished.